Leveraging your laziness--The easy way!

I had a math teacher that used to preface everything he said with the words, "I'm real lazy". A lazy man doesn't multiply his denominators any bigger than they neerd to be. Laziness has kind of a bad reputation, but I think this is because it's easy to underutilize laziness and not accomplish much with it. What's needed is focused laziness.

I'm lazy, so I'll keep the core technique simple. Laziness, at its core, is the avoidance of work. The rule is to remain lazy, but rather than avoid all work, only avoid unnecessary work. For any given task, ask: "What's the easiest way to do this without letting the quality suffer?" That's critical: the quality of the product must always remain excellent as you seek to spend less energy on it.

Here's an example. One common problem in network marketing is finding new contacts. What I used to do was try to make friends in Facebook groups with people I thought would be interested in my business. A much easier approach is to just friend people through the "People you may know" tool, then count them as leads later after they've Liked or commented on my business posts. Here, you end up with much better results (only talking to people who are interested in what you're doing) with a lot less energy.

I think much of the problem is the mindset we pick up as hourly employees. I used to have a coworker that wore a t-shirt that said, "If I'm not moving very fast, it's because I'm paid hourly". I knew exactly what it was talking about because I'm not any better than him. 

There's a constant tension in hourly work between the employee wanting to drag the work out as long as possible (so you don't have to do as much during the shift), and the employer pushing his people to work more. The sweet spot for the employee is to maintain the illusion of busyness. We have to break ourselves of that as entrepreneurs and channel our laziness to a higher purpose. We want the best result in the least time, not mediocrity spread out over the course of many ten dollar hours.

How do we get there? One way is by building mastermind groups with like-minded people, like what we do in our network marketing business. I don't know a better way to build a business than by getting a bunch of lazy people together and talking about how to do it in the fastest and easiest way. So reach out to me and let's talk about how to build something great together.